Tuesday, June 30, 2015

Letterpress

After Minted's holiday photo card challenge ended, I thought I was all tapped out of inspiration and was prepared to take a break. But then they had to go and launch a letterpress challenge and I just couldn't resist giving it a try. I started off just reworking a couple designs from the holiday challenge to be letterpress-ready and from there my ideas kept rolling. I ended up submitting 11! I've never hit double-digits before so these all feel really special to me. The design brief called out for holiday photo cards and birth announcements but given that I was tapped out of any holiday inspiration, I focused mainly on birth announcements.

First up is Geo Frost

& Season's Eatings renamed For the Foodie. I beefed up the line-art and the dots in the lettering.


For Floral blooms I used a falling sakura graphic I created for a project years ago but never ended up using it. This layout was inspired by Minted's design brief looking for faux full-bleed photos. The idea behind that is that they can't letterpress on top of digitally-printed things so the idea here is to "fake" a full-bleed photo with a white gradient. 



Starburst was inspired by this vector pack & the phrase "merry & bright". I created my own starbursts/light rays and played around for quite a while (this is what my work area looked like in the process)


before I landed on this.

Framed foliage was a reworking of this old design, which I was really hopeful for before (and I still think it's so pretty) and now I'm hoping people will see it in a better light this time! 

Hello sunshine was me trying to continue with those starbursts (because it seemed a waste to only use one of so many that I created!) and I ended up seeing a sun. And then I thought, "hello, sunshine!" which seemed like a cute phrase to welcome a baby & then I thought "ohmygosh, how cool would it be if clouds were blind-debossed" & then this happened. I tried using a blue background, which I really liked, but the polls seemed to really favor the white-on-white. The yellow bits and the clouds are meant to be letterpressed, but the yellow could also be digitally printed to reduce costs. 


Graph paper was inspired by its namesake and the idea that if it could be letterpressed, it would have a really cool feel to it. I gave it a classic schoolbook feel to go with the graph paper theme.



Continuing with the inspiration from blind-debossing, the idea for this started off with the clouds I created in Hello sunshine, which I then thought would work perfectly if little lamb limbs were digitally printed around the white fluffs. And then Little Lamb was born. The yellow bits are also meant to be letterpressed, but again could be left digitally printed if needed.


Evidently I became obsessed with creating something that had a lot of texture if letterpressed. So for In a Galaxy I started off just thinking of blind-debossing again with a moon-texture, but a little poll online revealed that my moon texture didn't make everyone immediately think of a moon, but rather just generic space-stuffs. So I embraced it and went as far as to hand-paint that watercolor wash for the deep-space background. The stars were created with the symbol sprayer tool in Ai. I have to give the 老公 props for helping me figure out the transition between the moon (or planet) and the background. For the longest time I was opposed to doing a background at all because of the awkward/harsh transition. The feathering effect was looking really cheesy so 老公 suggested a gradient on ring just slightly larger than the moon, which turned out perfect (in my eyes). 




Framed Dewdrops was, again, the result of playing around with an old pattern I started to create for another project years ago but never used. I felt like they would do well surrounding a rounded out photo, which led to this oval shape that gave me a bit of a vintage-y feel with the type & layout, yet it's combined with a fresh dewy pattern and color. Again, I think it would be really cool as a letterpressed card.


Watercolor Butterflies was inspired by this Kate Spade clutch. I sometimes look to my favorite stores for inspiration and Kate Spade often delivers with their bold graphic pieces. I loosely followed a similar pattern to theirs for my butterfly. It started out on top of just a plain faux-full-bleed photo fading out to white, but it was looking pretty boring, so I pulled out the paints again and created another watercolor wash. After a lot of playing around with the scale of the butterflies and the watercolor gradient, I ended up with this:



Thank you to everyone who lent me their eyeballs & gave their input: it was immensely helpful!
*fingers crossed" for some good news this summer/fall =)


xoxo