Watercolor butterflies was my favorite from the last challenge that I was really sad about not getting picked. But now that I've had some distance (time) away from it, I do see that the white cutouts (which were necessary for letterpress constraints) were clunky and took away from the softness of the design. Also, it was a real challenge getting the background to blend with the photo and thus wouldn't be very accommodating to any photo without a smooth neutral background. On the left we have my re-design for this current challenge! I used a rose gold foil for the butterflies and framed the photo with the watercolor instead of trying to blend it together. I think I like this iteration much better: hopefully the votes reflect my perceived improvements :)
Framed dewdrops was another design that I was really hopeful for, but didn't make the cut. Looking back at it, I can see the dewdrops could use more refinement around the text so that is what I focused on in the update on the second one below.
I also re-worked it to fit one of the die-cut card shapes just in case it scores better ;)
The falling sakura design scored really great! Best score I've ever seen, I think, but alas: they were only picking 50 and there were hundreds of designs.
And while I probably should've left a good thing alone, I thought I'd punch up the design with richer colors so it would pop more during voting. If anything, I am very curious to see how this coloring will score.
Hello Sunshine was my favorite cutesy design, but I don't think many people understood my intentions for the blind debossed clouds.
So for the redesign I went with the blue color I had scrapped in favor of the white. I punched it up with a bit more texture too.
I loved my little lamb design and I didn't think I would ever touch this again but I resolved to rework it since it obviously didn't resonate with voters as much as it did for me.
I ended up simplifying the elements down to the stars and moon because maybe the sheep and the fence were just too much fluff on top of a cute pattern as is. Less is more or something like that? And I turned it into a multiples announcement. I'll be sure to bring the sheep back some other way though! I love them too much :)
This last design, No Bounds, was inspired by the idea of all the ways families can grow. "Love knows no bounds" came to mind when I thought of the parents and children that are flown all over the world to meet their forever families and so sky-writing was a natural progression in my thought process. I was reluctant to let this one out into the world because something feels unfinished about it, but I thought it'd be better to put it out there and see how it scores before coming back to it. I feel like I simply need more time to mull this one over. I want to turn this into so many other things though! Like a wedding invitation, or elopement announcement. So I might secretly be rooting for it to flop :P Ahh, I know: I'm weird!
Don't forget to click through the images to vote :D Voting closes on the 29th.
Thank you to all the eyeballs out there who gave me feedback as I worked on the redesigns < 3